One brain across the whole funnel
Most stacks treat ads, landing pages, scripts, and personas as separate folders. Fig connects them in one marketing workspace so every surface reads from the same story: who you are selling to, what you promise, and how you want the journey to feel. When something changes—an offer, a hook, a compliance line—the system knows what else depends on it.
Fig understands your offers and motion
Your offers, angles, and proof are not just copy blocks floating in a doc. They are the spine of what you are trying to push: price points, guarantees, objections, and the narrative that ties campaigns to the page. Fig keeps that context next to UTMs, variants, and routing, so automation is not guessing in a vacuum—it is working inside the system you already defined.
From ads to scripts to personas
| Layer | How Fig uses it |
|---|---|
| Personas | Grounds messaging and experiments in shared audience definitions. |
| Scripts & talk tracks | Aligns outbound and sales language with what marketing is running. |
| Ads & campaigns | Links creative and destinations to canonical copy and approved variants. |
| Pages & funnels | Pulls structured content so the click matches the promise on the landing experience. |
Nothing has to be re-explained in a new chat every time. The model and the UI both see the same graph of relationships.
Efficient execution, not busywork
When Fig has the full picture, it can propose edits, spin variants, and suggest tests in the right places—without you re-pasting context or reconciling five tools. Work stays in typed fields and policies you control, so speed does not mean shipping something off-brand or out of policy.
Changes that land on the funnel, not in a slide
The point is not a clever draft in isolation. It is changes that map to real funnel steps: headlines that match the ad, scripts that echo the landing page, experiments that respect your routers and reporting. Fig is built so agentic help pushes execution forward inside your stack—not beside it.
Explore the pieces
Dig into how each capability fits together: Personas, Marketing scripts, Ad management, Site pages, and the Agent that proposes work inside your guardrails.